Gone are the days when a simple calling card and some advertising were enough to spread the word about your establishment.
Nowadays, and with the rate of internet use increasing exponentially from one year to the next, there is a simple truth that has almost become a rule: “If a company can’t be found online, it doesn’t “exist”.”
In the restaurant industry, doing without a website is unthinkable these days. Let’s analyse a statistic: according to Google, around 61% of users do their research before going to a restaurant. And if they don’t find the restaurant they’re looking for, they will find many others, without question!
Looking at it that way, it gives you food for thought, doesn’t it?
And your competitors probably know this already, putting them one step ahead! This is why competition in the restaurant industry keeps getting bigger.
The secret is to stand out. The more you stand out from the crowd, in terms of concept or simply in the way you communicate, the more customers will notice (and remember) your brand, which will secure an increase in sales at your establishment.
So, are you thinking of creating a website? Or updating the one you’ve got? Well then, here are a few essential tips:
1 “Our eyes are bigger than our stomachs”
The more photos of your restaurant and your dishes you show, the quicker and easier it will be for the customer to choose your restaurant. Use eye-catching and high quality images to stimulate the appetites of your customers. You’ll soon see the delighted looks on your customers’ faces as they choose from the various dishes on the menu, believe us!
2 “If they can’t see it, you may as well not sell it”
Publish your menu online. Don’t forget that this is your primary sales tool! The more information you give your clients, the more visits they will make.
3 “When are you open? And where are your contact details?”
One of the main problems businesses have nowadays is that if they don’t provide enough information, they will lose sales. Put all kinds of basic information on your restaurant’s website: opening hours, contact details, address, directions, company history, etc. And even more important than this: always keep the content up to date!
4 “The site won’t open on my phone”
Contract a professional service. As well as having an eye-catching and trendy look, your website must be adapted for all kinds of screens and devices. In case you don’t know, 49% of customers use their smart phones in the decision-making process for choosing a restaurant.
5 “Check out this restaurant on facebook”
Finally, another very useful tool that the internet has to offer us: social networks.
Create a profile for your restaurant on the most popular social networking sites: facebook, twitter and instagram, etc. There you will be able to create a community of fans and followers of your restaurant. It’s a great opportunity for advertising and communication with a very appealing price/return ratio. Create promotions, give tips and suggestions, run monthly campaigns, publish recipes, tell people about your daily or weekly specials. The more you interact with you followers, the more chances you have to turn them into customers and have them coming back time and time again. It’s great, isn’t it? And it’s really easy too!
Show your business to the world. This is the only way to increase your sales. Word of mouth is still the best marketing tool there is, but if you can implement measures to help you speed up the process, the road to success will be shortened and strengthened.
Your opinion counts! Tell us how virtual tools help you to strengthen and support your business.